Mastering the Art of Website Content Writing: A Comprehensive Guide to Crafting Compelling Content

Moving your business from brick and mortar shop to an e-commerce store is easy.

Step 1: Hire a designer.

Step 2: Develop a website.

Step 3: Upload your products and services.

Step 4: Get Stuck? No Business? No Customer Visits? Don’t know what to do?

Though it may sound easy to go online, it is not as simple. It is a time-consuming process that encompasses a detailed analysis of your online market, the target customers, and most importantly, how to make Google accept and list you on its top pages. The trick lies in the website content!

In the UAE, there are thousands of SMEs that drive the economy of this nation. Every day, there are numerous start-ups, that line up outside the economic departments of concerned emirates to gain license to start their business. Though this is a different scenario, the point to note is the high competition that exists in this region. And this is true for other countries too… Be it the US, the UK, Africa or Asia.

To make your business grow and place decent competition in the online world, it is essential to write a website content copy that meets the demands of this online world.

Here are a few tips to help you develop a sound web copy for your business. Let’s get started.

Identify your business goals

The first step to succeed in the competition online is to identify your business goals and reflect your content based on those goals. And how you ask me? It leads the visitors to take the action that you are expecting.

Let me share a series of statements that will clear your doubts on this:

I expect visitors on my website to:

• Learn about the services/products I offer and avail of them

• To buy my services/products

• To locate my offline store and visit it

• To stay up to date on the news I share via the calendar

• Ask me for details on my products/services so that I can help them

• Stay connected with me via my website

From the above statement, you can get a clear idea of what goals you should think about and derive your content based on those goals.

Identify your target audience

Who are your online customers visiting your website? Are they able to read through the website content, or are well familiar with online browsing? You need to ask similar questions to ease the visit of a future customer to your website. You can run a small survey online, to see what your customers expect out of your website and upgrade your plans to meet their requirements. Below are a few more questions to clear your decision:

Do they love to read short and precise points or want to browse through heavy paragraphs?

What type of headlines attract them?

Do the headlines need to be promotional?

One quite common mistake in developing web content is to add a heavy professional touch to the content. The first impression though is good, the reader will not understand anything and will skip your website. So, try to avoid this.

What pages can you add to your website?

This may seem to be a tricky question, but it is the way around. The place that hosts your website pages is the sitemap, easing the browsing experience of the visitor on your website. They can directly jump to any page on your website, without having to go through the pain of searching it. But which pages do you need to add to the site map?

Basically, there are four primary pages that go into any website:

Home

About Us

Our Products/Services

Contact US

To ease this process, you can follow the below steps:

Make a rough draft of what you can add to your website. Add everything you can to the draft.

Start categorizing the page heading into sections.

Try to organize the sections in a way you see fit.

You are done!

An example of a website site map is listed below to help you out:

• Home [this is the landing page when a customer clicks on your website]

• About Us

  • Our History

  • Our Staff

  • Our Board

• Our Services/Products

  • [list these items in categories]

• Contact US

  • Our Address

  • Location Map

  • Contact Details

• Customer Testimonials

• Press Releases

The Content – Which Style to Follow

To begin with, there are three primary styles to prepare your website content copy. It is best to choose and apply whichever you see fit for your business.

Direct to the point: Yes, this is a straightforward way to give the customer what he/she is looking to avail. Don’t fuss around the content by adding huge paragraphs or irrelevant content to demotivate the customer to leave your website and visit some other website. You can use simple sentences, bolded titles or text, and short paragraphs to develop this type of content.

Professional Content: As the name says, adding professionally written content to your new website can help you establish authority. Customers will find your business accomplished with a huge industry presence. To achieve this, you may have to add facts and data that are related to your organization. Add your business achievements, and related points to pump the content in the right groove.

Keyword-based content: Adding keywords to attract search engines to list your website on the first few pages is a trick all companies engage in. However, customers may not prefer browsing through a website filled with loads of keywords. Try to sneak the keywords in the content cunningly without making the customer too aware of those keywords. You can hire a content writer to do this for you.

Examples of a keyword for a website design company: web design services, web design for California, simple and effective web design, etc.

The density of the keywords should be something to think about. Do not overcrowd as search engines consider it spamming.

We hope that our article has cleared your doubts, or some of them, in website content writing.

Thank you for reading.